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Coca-Cola ad analysis

This commercial is trying to sell the coca cola beverages. They set the commercial at the Sahara desert, a place known by the characteristics of having high temperatures and for being extremely dry. At second 2 the video shows a typical image of the Sahara desert were we can see camels, people dressed with turbans and far in the distance huge sand mountains. But at second 5 the houl image transforms because of an enormous coca cola bottle, the coke is as a “miracle” for the person that appears because of his thirst (alludes to the characteristic of refreshing beverages). At second 10 a group of cowboys also see the coke and start riding to it, in this moment we have the Rising action. At second 15 the third group appears, this group is a kind of motorized gang dressed with thorns and leather jackets, giving a rude image. After this everyone starts running or riding towards the coke so they can have it for their one. At second 25 the last group appears, they are a bus full of exotic dancers dressed entirely with pink (this absurd image creates a comic moment).

This commercial has a lot of messages; first we can identify the most important message, that coke is so good and tasty that everyone wants it. This can be seen when everyone fights for getting the coke (now one would let the other have the coke). Another message is that coke is very refreshing, we can see this when the person dressed with turbans as he sees the tremendous coca cola bottle close his eyes in a way of satisfaction (second 8), also this is fortified by the setting (Sahara desert). Finally the last message that the commercial tries to show is that coke is a beverages for everyone, no matter how you are or what you do, you will always like coke. This is represented with the different person’s appearing in the commercial, we have from cowboys to exotic dancers.

This commercial is directed to any kind of audience, as it doesn’t contain any illegal content (that doesn’t follow the US policies of advertisement. It is focused on all the members of the family as it has a comic content and a story with climax (it makes the audience eager to know how will win).

Coca-Cola

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Extra chapter from Fatelessness

Two weeks had passed since my father’s departure. Him not being around makes everything so different. My mother became over protective when he left, now she wouldn’t let me go out with Ana Marie, or any other friend. Now some nights I can hear the blasting of the German artillery. The explosions wake me up in the middle of the night, it’s really scary. I pray for the bombs to avoid my house, so we can be safe.

At day light I’ve got to work with Mr. Suto, at the …… He’s now in charge of the family business so authorities won’t take the place. They say that we are too impure to have our own business. But Mr. Suto is a good man, he doesn’t think in that things, he says that my family will always be the owner of the business, he is a very good man. He gives us everything we need to live, and I help him carrying some wood planks, and organizing them. It’s a hard work but is better than doing nothing all day long.

The thing I miss the most, is hanging out with my friends I haven’t had any new of what has happened to them. Maybe they are just like me, working at home or spending the day doing nothing, I don’t know. Probably Ane Marie is playing cards with her sisters as they use to do, before this war thing happened, before all this changes…

One day I was working with Mr. Suto as usual, when he told me to go to his office and take a finance clipboard for making some work stuff. I went up the stairs, up to my father’s office; it was enormous place with a big window where you could see the entire factory. There were some old wood furniture and at the center of the office, a huge desk with tons and tons of paper work. It took me like a minute to find the document I was looking for, but when I took the clipboard, a howl mountain of papers fell down to the ground. All does papers laying on the ground; it will take a century to organize them! I was astonished when I realize there was an unusual paper; it was a letter with a “farewell” written on the front. I open it and found this:

Mr. Suto:

My time has come, they have called me to the labor caps and there’s nothing I can do. I need you more than anyone right now, I need that you follow the plan we were talking about. Take the jewels I gave you and make my family safe. Take them out of Budapest before is too late, I will never let anyone harm them.

Follow the route we talked about, is the safer way out of Budapest. Please, do this as my last favor. Please…

             Georg Koves

I couldn’t understand why he was so eager to take as out of Budapest? Why did he mention a specific plan? All of this was to strange, extremely strange. The words of my father where in my head and I couldn’t let them out. Why Mr. Suto didn’t mention this letter? He should have sent this letter to my mother, but he keep it by himself. Maybe Mr. Suto wasn’t so good nature as we thought; maybe this was a plan so we couldn’t escape from the German invasion. He wanted to kill us! I needed to do something quickly; I took the letter and put it in my right pocket. Then I tried to dissimulate everything while I walk out of the office, but somehow he realizes I was plotting something. What are you doing? Are you making another of your mischief’s? Said Mr. Suto. I ignored him and follow my way strait to the house. As I was going out of the door he said: “it’s dangerous for you to walk home alone, I will go with you. That phrase scared the hell out of me. He was plotting to kill me, he wanted to kill me before told his plan to my family. When we have passed the door of the building, I started to run to my house. I was running at my maximum speed, strait home but as I was so eager to reach the doorstep I didn’t realize that in front of my, there was a garbage can. I crushed so hard that I was laying at the ground for about one minute. As I was trying to stand up, Mr. Suto helped me up and asked me why I was running. With the on my heart, I gave him the letter.

Mr. Suto the explained to me that my father’s plan was impossible to follow. German invasion had locked down the city and was too risky to escape. He thought that the best idea for now was to run low and hope Allies troops will take Budapest. He also told me that he didn’t want to give the letter to mom, because she was too hopeful of seen again my father and this will be like a stab at his heart.

So that’s what we make, we run low for about a week, hiding some resources at the house so if we had the opportunity we could escape.

Rationale:

I choose to make a new chapter of the book, because I thought it was the best way of expressing the feelings and emotions of the character. As this book is an autobiography, the author tells you exactly was he was feeling at that precise moment. Also this way of structuring my work is the “less invasive”, because it follows the same structure as the novel and doesn’t interfere with the ideas expressed in it.

At my written task, I mentioned elements present in the novel so it will be more realistic and doesn’t interfere with the main plot of the story. The “goods” from the Kovez family that were given to Mr. Suto previous of my work, play an essential role as part of a pre made plan for the Kovez family to escape from Budapest.

The context of my work is the Budapest invasion, of course, but it is centered at the advancing of the German troops over this place. At the written task I mention that the plan for escaping Budapest is now longer us full because of the mobilization of German troops over the city. Other elements of the war are present in this work as the idea of Jewish families to hide at their houses instead of trying to escape from their country.

Narrative Techniques

Summary of Literary Terms

Writing as the opposite sex

Writing is something inherent to humans; every person can write and should write. But one question comes to our mind; can a man write as a woman? (Or the other way round). The answer is very simple no.

Women will never "write as a man" because all men are different. The fact of asking, what a man would think? Is already wrong.

On the other hand one person can and should write a character of the opposite sex, but as an individual and not as the male/female stereotype.

The use of male author writing about female characters is very often. In fact there are many authors that use this technique as a tool for their books. An example would be: David Grossman at “Her Body Knows", Josefina Vicens at "The Empty Book" or Amos Oz's at "My Michael", etc…